uh-oh!
The essential guide and tool kit to spot blunders before they cost you.
Why You Need This Book: It’s a guide to prevent costly business mistakes.
95% of entrepreneurs make at least one costly mistake each year — and one-third make five or more. uh-oh! gives you the tools to stop them before they derail your business.
What You’ll Learn
Inside uh-oh!, you’ll discover practical, proven tools that help entrepreneurs avoid
common small business mistakes before they derail growth.
- Diagnose your own blunder tendencies
- Conduct premortems to spot risks before they happen
- Map your customer experience & run low-risk “test & learn” experiments
- Reframe perspectives to uncover hidden pitfalls
- Leverage outside expertise to avoid blind spots
- Apply UhOhology™ to learn from others’ mistakes before they become yours
Inside the Book
In uh-oh!, you’ll also discover:
- ✅ The nature of “Uh-Oh!” moments — Unintended, Humbling, Observable Hardships
- ✅ The triggers behind common mistakes — including distraction, fatigue, stress, and faulty assumptions
- ✅ Personal “uh-oh” stories from my own entrepreneurial journey with WhirlWhims LLC
- ✅ 15 infamous public blunders — and the lessons they teach us about business mistake prevention
- ✅ How to respond when mistakes still happen — ignore, accept, learn, fix, pivot, or quit
- ✅ Free downloadable workbook with worksheets for all 10 tools
What Readers Are Saying
“Like having a savvy business mentor in your pocket”
Practical, insightful, and surprisingly fun to read. If you want to strengthen your business
foundations and avoid costly detours, this book is like having a savvy business mentor in your pocket. Highly recommended!
— Maria M., Amazon Reviewer
“A smart framework to avoid mistakes before they happen”
A critical tool for every entrepreneur or small business owner. Holsten delivers not just a great collection of common business mistakes — both his and others — but also a smart framework to identify
potential issues before they happen and avoid them.
— Brian J., Amazon Reviewer
The Book Is Just the Beginning
The same tools in uh-oh! power my speaking and workshops, where I work directly with entrepreneurs and teams to build mistake-proof habits and avoid costly detours.
Ready to go further? Bring the frameworks to your event or team and make mistake prevention part of your daily operations.
Take the first step toward safeguarding your business
Get the guide that makes mistake prevention practical, actionable, and part of your daily operations.