Unintentional, unexpected mistakes and human-error blunders can hurt your entrepreneurial venture as much as big strategic mistakes can – especially in the early stages. These sudden Unintentional, Humbling, Observable, and Hardship-causing “UH-OH!” moments can affect anyone, at any time, in any business function. They can instantly distract you from critical tasks, cost a fortune to fix, and damage your reputation. In the worst cases, they can injure people and kill your business..

Entrepreneur, corporate innovation catalyst, and small-business mentor William Holsten uses first-hand experience and over two dozen small and epic UH-OH! case studies to illustrate the devastating impact of these unintentional goof-ups across marketing, finance, operations, HR, and more. He also provides ten proven tools to help you identify vulnerabilities and avoid these costly mistakes, including:

– Analyzing personal tendencies
– Conducting a “pre-mortem”
– Using checklists
– Leveraging experts and mentors

Don’t let unintentional “UH-OH!” moments threaten your entrepreneurial dreams. Arm yourself with the tools and exercises in this book to protect your business from avoidable blunders.